The
eLink Sales and Marketing solution includes everything that the
sales and marketing functions demands; it embraces marketing campaigns,
mailshots and emailshots; telemarketing; sales force automation; sales lead
qualification; sales opportunity management; sales pipeline control;
integration with Outlook for emails and for synchronizing diaries; tasks and
contacts; all into one integrated solution for the whole team. It can be
used in the office, at branch offices, at home or on the move.
Sales Opportunity Management
The eLink system has a lead-qualification process which helps management
to formalise and then visualise the sales pipeline. The management skill is
in supporting and tracking each sales opportunity through six successive
activities necessary to closing a sale.
Contacts: status of
relationship, acceptance of our proposal
Timescales: how secure
are dates and the basis for them
Budget: discussed and
confirmed, we can work with them
Buying process:
criteria, who’s involved, through to agreement
Solution: relevance,
amendments agreed, proposal agreed
Competition:
differentiation, unique proposition, strategy
This total score of the sales opportunity calculation automatically
defines how far into the sequence the salesman has brought the prospective
customer. In time, a co-relationship between score and the probability of a
successful sale becomes obvious.
The eLink system holds details of all the contacts and their
relationships, details of partners and of competitors so that the whole
picture can be seen. It integrates the shared calendars and shared to do
lists to give comprehensive task and time management.
The eLink Sales and Marketing solution gives direct integration
with MS Word for preparing letters, mailshots, meeting confirmations,
quotes, proposals and sales invoices. It also handles all the diary and
to-dos, the documents and communications, covering project control and costs
etc for creating and managing simple or complex marketing campaigns.
The eLink Sales and Marketing solution stands on its own as your
comprehensive sales management solution or because of the interconnection
with other modules available within the eLink business management
system, it can be used as a starting point for a more comprehensive business
management solution. Your initial solution can be amended and extended by
you on-demand, live on your system at any time, it will grow and adapt to
match how your organisation grows and adapts to your market.
The benefits of the eLink Advantage™ sales and marketing solution are:
- better focus on the ‘most
likely’ prospects
- improvement in effective
‘selling time’ because of the ability to delegate some of the fact-finding
work
- more relevant sales management
effort and direction
- improved effectiveness of your
entire sales team
- easier motivation and control
of remote members of your sales team
- better records for managers to
help and control
- better records in the event of
sales staff going on holiday or leaving your company
- improved image to project to
customers, leading to
- improved sales and improved
profitability
